CANADA

The Canadian F&B market spans across the second largest geographical zone in the world. With 4 distinct commercial regions:

Western/Central/French/Eastern; one must consider a variety of factors when trying to understand Canadian purchasing and consumption habits.

Each region has its urban centers. For the most part – import, distribution and retail of goods are structured in a way to cover large areas populated with relative sparse density, while at the same time requiring rapid service time. Canada itself is actually broken up in to individual provinces – each with their own government, economic and social outlooks. Trade and commercial requirements including tax, regulation and requirements vary greatly from province to province. Certain markets are dominated by a small number of national and/or regional institutions; and in some cases, markets are controlled by government monopolies. 

Being a resource rich country with a small, but growing population, there are opportunities for exporters to make strong inroads and establish their businesses.

In 2018, food and beverage sales in Canada exceeded $961billion representing a three-percent increase compared to $94 billion in 2017.

Consumers began 2018 with confidence as a result of good growth in incomes, low overall inflation and moderate unemployment.

The sharp rise (4.1 per cent) in retail food prices added about $240 to the average household’s $5,900 in annual grocery spending, but this was more than offset by the $410 they saved in gasoline and other fuel purchases on falling energy prices. 

Price and taste have long been the most important decision factors for the majority of Canadian consumers when choosing food. However, there are some notable factors driving consumer preferences that can influence new product development and product acceptance: shifting demographics, convenience, environmental stewardship, and desire for more information about food.

Sustainability

Assurance

Standards

Traceability

and Data

Management

  • Food Supply / Global Demand

  • Environmental Impact

  • Waste Reduction

  • Water Conservation

  • Regulated Standards

  • Private Standards

  • Social License

  • Food Safety Data Management

  • Testing and Analysis

  • Production Methods

  • Local

  • Food Waste Reduction

  • Immediate Consumption

  • Fresh Ready-to-Eat Fruits

  • Quick-Assembly Meals

  • Single Portions

  • Aging Population

  • Baby Boomers

  • Millennials

  • Ethnic Diversity

Environmental

Stewardship

Convenience

Shifting

Demographics

Desire For More Information About Food

  • Health and Well-Being

  • Personal Choice / Values

  • Clean / Clear Labels

Territory & Population

 

  • Total territory: 9,984,670 sq Km

  • Capital: Ottawa

  • Largest cities: Toronto, Montreal, Vancouver

  • Chief International Airport: Pearson Airport

  • Total population: 35,623,680

  • Population density (people/sq. km): 4

  • Languages: English (official) 58.7%, French 22%

  • Government type: Constitutional Monarchy

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Key Economic Indicators

  • Currency: Canadian Dollar (CAD)

  • Exchange rates: 1 CAD = 0.71 EUR Apr 2020

  • GDP (purchasing power parity): $1.764 trillion

  • GDP (real growth rate): 3%

  • GDP per capita (PPP): $48,100

  • Imports: $443.7 billion

  • Exports: $433 billion

  • Unemployment rate: 6.5%

  • Inflation rate (consumer price): 1.6%

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