United States

​There is no doubt that the U.S. is still one of the most desired countries in which to do business. The financial crisis was grim, and the early 21st century saw dramatic acceleration of growth in emerging countries. Excluding China, output per person in poor countries grew at an average of 3.2 percentage points between 2000 and 2009 (according to the World Bank). Global poverty rates tumbled. If that rapid pace were to have continued, average income in those countries would have reached America’s in about 44 years. As it seems, those days are over. Since 2013, emerging economies are catching up at a much slower rate – if at all. According to the IMF’s most recent projections for growth in 2014, excluding China, emerging economies will not catch up with America for 300 years. 

In 2018, total retail and food service sales reached over 6 trillion U.S. dollars.

The median household in income in the U.S. is $56516, average annual food at home expenditure is $3971 and average annual food away from home expenditure is $2787. 

The dynamic nature of the U.S. Food & Beverage industry — changing consumer trends, proposed government regulations, new companies, and new product and service offerings challenges organizations to remain competitive.

2018 was a significant year with growth in sales, profit and employment. The factors influencing sales growth were new customers, improved sales performance and new products. 

In North America retailers focus on positioning their brands to represent consistent quality and food safety to ensure they have a competitive advantage. The profitability drivers are good product mix, efficient operations, superior service and effective marketing.

It is not a question of whether or not a manufacturer should sell its products in America, rather, how can its products become accessible to American consumers.

Territory & Population

  • Total territory: 9,833,517 sq km

  • Capital: Washington, D.C.

  • Largest cities: New York, Los Angeles, Chicago, Houston

  • Chief International Airports: New York JFK, Chicago O’Hare

  • Total population: 326,625,791

  • Population density (people/sq km): 33

  • Languages: English 79%, Spanish 13%, other 8%

  • Government type: Constitutional federal republic


Key Economic Indicators

  • Currency: US Dollar (USD)

  • Exchange rates: 1 USD = 0.92 EUR  Apr 2020

  • GDP (purchasing power parity): $19.36 trillion

  • GDP (real growth rate): 2.2%

  • GDP per capita (PPP): $59,500

  • Imports: $2.352 trillion

  • Exports: $1.576 trillion

  • Unemployment rate: 4.4%

  • Inflation rate (consumer price): 2.1%

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